77jaye Privacy Policy
At 77jaye, protecting your personal information is a responsibility we take seriously. This Privacy Policy explains exactly what data we collect when you use our platform, how we use and store it, who we may share it with, and the rights you have over your own information. We believe in full transparency — no hidden clauses, no vague language.
Data Minimisation
77jaye only collects the personal data that is strictly necessary to operate our platform, verify your identity, process payments, and meet our legal obligations. We do not collect data speculatively or beyond what is required for these purposes.
No Data Selling
77jaye does not sell, rent, or trade your personal information to any third-party marketing company or data broker. Your contact details and player profile remain within the 77jaye platform and are only shared with trusted service providers under strict contractual controls.
End-to-End Encryption
All data transmitted between your device and the 77jaye platform is protected by 256-bit SSL/TLS encryption. Sensitive data such as payment details and identification documents are stored using industry-standard encryption at rest.
Your Rights, Respected
You have the right to access, correct, or request deletion of the personal data 77jaye holds about you. You can also object to certain types of processing or request a portable copy of your data. Our support team will respond to any such request within 30 days.
Cookie Transparency
77jaye uses cookies and similar tracking technologies solely to improve your browsing experience, remember your session preferences, and analyse platform performance. We do not use third-party advertising cookies or behavioural profiling trackers on our platform.
Dedicated Privacy Support
If you have any concern about how 77jaye handles your personal data, our dedicated support team is available 24/7 via in-platform live chat or by email. All privacy-related enquiries are handled with priority and confidentiality.
Information We Collect
77jaye collects personal information only to the extent necessary to provide you with a safe, fair, and compliant gaming experience. The categories of data we collect depend on how you interact with our platform and which services you use.
When you register an account, place bets, make deposits or withdrawals, contact our support team, or otherwise interact with the 77jaye platform, we may collect and process the following categories of personal information:
Identity and Contact Information
- Full legal name as it appears on your government-issued identification document.
- Date of birth (required to verify that you are aged 18 or above).
- Residential address, including city, district, and postcode.
- Mobile phone number (used for account verification and support communications).
- Email address (used for account notifications, transaction confirmations, and promotional communications where consented to).
- National Identity Card (NID) number or passport number, collected as part of the KYC verification process.
Financial and Payment Information
- Mobile financial service account details (bKash, Nagad, Rocket, Upay) used for deposits and withdrawals — stored in tokenised form only, never as raw account credentials.
- Bank account number and bank name where bank transfer is used as a payment method.
- Transaction history, including deposit amounts, withdrawal requests, and dates.
- Records of any chargebacks, disputes, or failed transactions associated with your account.
Technical and Usage Data
- IP address and approximate geographic location at the time of login or transaction.
- Device type, operating system, browser type and version.
- Pages visited, games played, bet amounts, session duration, and in-platform navigation paths.
- Log files recording errors, crashes, or unusual activity on your account.
- Cookie identifiers and session tokens — see the Cookies section for full details.
Communications Data
- The content of any live chat conversations, email exchanges, or WhatsApp messages you initiate with our support team.
- Survey responses, feedback submissions, or complaint records.
- Records of any promotional opt-ins or opt-outs you have made.
We do not intentionally collect sensitive personal data such as racial or ethnic origin, religious beliefs, political opinions, biometric data, or health information. If you choose to disclose any such information voluntarily (for example, when contacting our responsible gaming team about a health-related matter), it will be treated with the highest level of confidentiality and used only to assist you.
How We Use Your Information
77jaye processes your personal data on the basis of one or more of the following legal grounds: (a) performance of our contract with you as a registered player; (b) compliance with legal and regulatory obligations; (c) our legitimate interests in operating a safe and commercially viable platform; and (d) your explicit consent, where required.
The specific purposes for which we process your personal data are as follows:
| Purpose | Legal Basis | Data Categories Used |
|---|---|---|
| Account registration and identity verification (KYC) | Contractual necessity; Legal obligation | Identity, contact, financial |
| Processing deposits and withdrawals | Contractual necessity | Financial, identity |
| Fraud prevention and anti-money laundering checks | Legal obligation; Legitimate interests | Identity, financial, technical |
| Delivering customer support services | Contractual necessity; Legitimate interests | Identity, contact, communications |
| Sending transactional notifications (deposits, withdrawals, security alerts) | Contractual necessity | Contact, financial |
| Sending promotional communications and bonus offers | Consent | Contact, usage |
| Responsible gaming monitoring and intervention | Legal obligation; Legitimate interests | Usage, financial, identity |
| Platform analytics and performance improvement | Legitimate interests | Technical, usage |
| Compliance with court orders or law enforcement requests | Legal obligation | All categories as relevant |
We will never process your personal data for purposes that are incompatible with the purposes listed above without first obtaining your explicit consent or unless we are required to do so by applicable law.
Data Sharing and Disclosure
77jaye does not sell, rent, or trade your personal data to any third party. We may, however, share specific categories of your data with trusted third parties where this is necessary to deliver our services or to comply with legal obligations. All such third parties are required to handle your data securely and in accordance with applicable data protection standards.
Categories of third parties with whom we may share your data:
- Payment Processing Partners: Mobile financial service providers (bKash, Nagad, Rocket, Upay) and bank partners receive only the transaction data necessary to process your deposits and withdrawals. These providers operate under their own independently published privacy policies and are regulated financial entities in Bangladesh.
- Identity Verification Providers: We work with third-party KYC and AML verification services to confirm the identity of players and screen for sanctions, politically exposed persons (PEP) status, and financial crime indicators. These services receive your identity documents and personal details solely for verification purposes.
- Game Software Providers: Game studios and live casino technology providers (such as Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, and Ezugi) may receive anonymised or pseudonymised technical data (such as session IDs and bet records) that is necessary to deliver and audit game outcomes. These providers do not receive your full identity details.
- IT and Platform Infrastructure Providers: Cloud hosting, server management, and cybersecurity service providers who process data on our behalf under strict data processing agreements. These providers are contractually prohibited from using your data for any purpose other than delivering services to 77jaye.
- Legal and Regulatory Authorities: We are legally obligated to disclose certain player data to law enforcement agencies, financial intelligence units, or regulatory bodies when required by a valid legal order, warrant, or applicable legislation. In such cases, we disclose only the minimum data required to satisfy the legal obligation.
- Professional Advisors: Lawyers, auditors, and accountants who provide professional services to 77jaye may have access to player data on a strictly need-to-know basis and are bound by professional confidentiality obligations.
International Data Transfers: Where your data is processed by a service provider located outside Bangladesh, we ensure appropriate safeguards are in place — including contractual data processing agreements incorporating internationally recognised data transfer protections — before any such transfer takes place.
Cookies and Tracking Technologies
77jaye uses cookies and similar technologies (including local storage objects and session tokens) to operate and improve the platform. A cookie is a small text file placed on your device by your web browser when you visit our site. Cookies allow us to recognise your browser across visits, maintain your login session, and understand how players interact with different parts of the platform.
Types of cookies used by 77jaye:
| Cookie Type | Purpose | Duration |
|---|---|---|
| Strictly Necessary | Maintain your login session, prevent CSRF attacks, enable platform security features. Cannot be disabled without breaking core functionality. | Session / up to 24 hours |
| Functional / Preference | Remember your display preferences, preferred language, last visited game category, and odds format settings. | Up to 12 months |
| Analytical / Performance | Collect anonymised data about page views, navigation paths, error rates, and load times to help us improve platform performance and user experience. | Up to 12 months |
| Responsible Gaming | Track session duration and betting patterns to support our responsible gaming monitoring obligations and surface self-exclusion prompts where appropriate. | Session |
77jaye does not use third-party advertising cookies, social media tracking pixels, or cross-site behavioural profiling tools on our platform. You may configure your browser settings to refuse or delete cookies at any time; however, please note that disabling strictly necessary cookies will prevent you from logging in or using core platform features.
Data Retention and Storage
77jaye retains your personal data only for as long as is necessary to fulfil the purposes for which it was collected, or as required by applicable legal and regulatory obligations. The following retention periods apply as a general guide:
- Active Account Data: All personal data associated with an active registered account is retained for the full duration of the account relationship.
- KYC and Identity Documents: Identity verification documents are retained for a minimum of five years following the closure of your account, in compliance with anti-money laundering legislation.
- Financial Transaction Records: All deposit, withdrawal, and betting transaction records are retained for a minimum of five years to support audit, fraud investigation, and regulatory reporting obligations.
- Customer Support Communications: Records of live chat sessions, emails, and support tickets are retained for three years following the resolution of the relevant query.
- Marketing Consent Records: Records of your consent to receive promotional communications are retained for as long as the consent remains active and for three years following any withdrawal of consent.
- Technical Logs: Server and access logs are retained for up to 12 months for security monitoring and incident response purposes.
All personal data held by 77jaye is stored on secure servers protected by industry-standard physical and logical access controls. Where data is no longer required and no legal retention obligation applies, it is securely deleted or anonymised in accordance with our internal data lifecycle management procedures.
Your Privacy Rights
As a player on the 77jaye platform, you have the following rights in relation to the personal data we hold about you. To exercise any of these rights, please contact our support team at support@77jaye.app or via in-platform live chat. We will respond to all valid requests within 30 calendar days.
- Right of Access: You may request a copy of all personal data that 77jaye holds about you. We will provide this in a clear, readable format free of charge for the first request in any 12-month period.
- Right to Rectification: If any personal data we hold about you is inaccurate or incomplete, you have the right to request that we correct it. Please note that certain data (such as your registered name and date of birth) can only be amended following re-submission of KYC documents.
- Right to Erasure ("Right to be Forgotten"): You may request that we delete your personal data where it is no longer necessary for the purposes it was collected, where you have withdrawn consent, or where processing was unlawful. This right is subject to legal retention obligations — for example, we cannot erase transaction records that we are legally required to retain under anti-money laundering law.
- Right to Restriction of Processing: In certain circumstances, you may request that we limit our processing of your personal data — for example, while a dispute about data accuracy is being resolved.
- Right to Data Portability: Where processing is based on your consent or on a contractual basis, you may request that we provide your personal data in a structured, machine-readable format so that you can transfer it to another service provider.
- Right to Object: You may object to our processing of your personal data where that processing is based on legitimate interests. You also have an unconditional right to object to the use of your data for direct marketing purposes at any time.
- Right to Withdraw Consent: Where we process your data on the basis of your consent (for example, for promotional communications), you may withdraw that consent at any time by updating your notification preferences in your account settings or by contacting our support team. Withdrawal of consent does not affect the lawfulness of processing that took place before the withdrawal.
Opting Out of Marketing: To stop receiving promotional emails or SMS messages from 77jaye, simply click the unsubscribe link in any marketing email or update your communication preferences in your account settings. You will continue to receive essential transactional notifications (such as deposit confirmations and security alerts) regardless of your marketing preference settings, as these are necessary for the operation of your account.
Data Security Measures
77jaye implements a comprehensive set of technical and organisational security measures designed to protect your personal data against unauthorised access, accidental loss, destruction, alteration, or disclosure. While no online platform can guarantee absolute security, our security programme reflects current industry best practice for the online gaming and fintech sectors.
Technical security measures include:
- 256-bit SSL/TLS encryption for all data in transit between your browser and our servers.
- AES-256 encryption for sensitive data stored at rest, including identity documents and payment tokens.
- Multi-factor authentication (MFA) available for all player accounts.
- Automated intrusion detection and prevention systems monitoring for anomalous activity.
- Regular third-party penetration testing and vulnerability assessments of our platform infrastructure.
- Segregated network architecture to isolate player data from other platform systems.
- Automated session timeout after periods of inactivity to reduce the risk of unauthorised account access.
Organisational security measures include:
- Role-based access controls ensuring that 77jaye staff can only access the player data necessary for their specific job function.
- Mandatory data protection and security awareness training for all staff with access to personal data.
- Formal data breach response procedures, including notification protocols in the event of a confirmed breach affecting player data.
- Contractual data security requirements imposed on all third-party service providers who process data on behalf of 77jaye.
In the event of a personal data breach that is likely to result in a risk to your rights and freedoms, 77jaye will notify affected players without undue delay and will provide clear guidance on the steps you should take to protect yourself.
Policy Updates and Contact
77jaye reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data processing practices, legal obligations, or platform features. The effective date displayed at the top of this document will be updated whenever a material change is made.
Where changes are material — meaning they significantly affect how we collect, use, or share your personal data — we will notify registered players via email or through an in-platform notification at least 14 days before the changes take effect. Your continued use of the 77jaye platform following the effective date of any update constitutes your acknowledgment of the revised Privacy Policy.
We encourage you to review this Privacy Policy periodically to stay informed about how 77jaye protects your data. If you disagree with any change to this policy, you should discontinue use of the platform and contact our support team to arrange account closure and data handling in accordance with your rights.
Privacy Enquiries: For any questions, concerns, or requests relating to this Privacy Policy or the personal data 77jaye holds about you, please contact our Data Protection team at support@77jaye.app or via the in-platform live chat system. Our support team is available 24/7, including all Bangladeshi public holidays. We aim to acknowledge all privacy-related enquiries within 2 business days and to resolve them fully within 30 calendar days.
This Privacy Policy was last reviewed and approved on 1 January 2026 and applies to all personal data processed by 77jaye in connection with its online casino and sports betting platform at 77jaye.app.
Your Privacy is Protected at 77jaye
Now that you understand how 77jaye safeguards your personal data, you can enjoy our full range of cricket betting, live casino tables, and premium slot games with confidence. Deposit securely via bKash or Nagad. 18+ only. Please play responsibly.